Having devoted her career to honing her skills in effective communication, messaging, marketing, advocacy and storytelling in word and video, Donna joined The Village in early 2013.
“I came to The Village to use every skill I’ve learned, the knowledge I’ve acquired, and the passion I feel to help this agency tell its story of hope and opportunity, so that even more children and families can realize a bright future,” she says.
“Helping our clients tell their stories is a big goal of mine,” she says. “Their words and feelings are the best way to inspire and motivate donors and volunteers (even staff) to continue to support the work of The Village.”
Donna is responsible for ensuring that our staff, donors, volunteers, partner agencies and others who might have an interest in partnering with The Village understand who we are, what we believe, what we do, and how they might work with us to help vulnerable children and families in the communities we serve. She oversees the development of and adherence to The Village brand and core brand promise, and developing strategies to increase awareness of the Village, market specific Village programs and increase employee communications.
She also helps The Village to “raise its voice” and share its expertise in support of improving polices, practices and treatment of vulnerable children and families.
Prior to joining The Village, Donna served as vice president for communications at the Hartford Foundation for Public Giving for over 12 years, and previously as communications specialist at state human services agencies including the Department of Children and Families.
She has received awards from the Public Relations Society of America for her work including annual reports, a series of editorial ads, newsletters, brochures, etc.
Donna earned her bachelor’s in political science/journalism from UConn.
What quote best captures your personal philosophy?
“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do.”
What is something unexpected that most people don’t know about you?
I would say that I’m a proud and ecstatic grandmother, but I think by now everyone I’ve come in contact with over the last few months – friend, colleague or stranger – knows that…and has even seen his picture.
What do you most want clients of The Village to know about you?
I know the pain, fear and anger that comes from being abused as a child, but also the strength, confidence and happiness that results when you are able to come to terms with it. The struggle is so worth it and the right help can make all the difference!